Social Media Work Samples
PAC NYC - CATS: “The Jellicle Ball”
CATS: “The Jellicle Ball” is the first revival of the Andrew Lloyd Webber musical to not have the cast perform as cats. The goals for this campaign outside of ticket sales was to show how this production would be different as well as educate prospective ticket buyers on the ballroom culture that would encompass the world of the show. The first rehearsal video Miranda produced received over 1 million views on both Instagram and TikTok and was mentioned by The New York Times in the feature for the show. The viral success of the video prompted an editor from THEM.US to reach out to the press team to write a feature on the production.
Role: Social Media Strategist and Digital Content Producer
PAC NYC - The Introduction of The Spaces
PAC NYC opened in September 2023. To introduce how this new performing arts center is different from others, especially in how the theater spaces are constructed, Miranda strategized on a series of videos executed by the Social Media Manager.
Role: Social Media Strategist
The Public Theater - The Delacorte Raccoons
During the COVID-19 pause on live in-person performance, Miranda and her team were looking for ways to keep The Public’s social media audience engaged. She learned that many staff members of The Public had captured live animals getting into mischief during the institutions time spent at their outdoor theater in Central Park. The staff shared these images for posting and Miranda and her team strategized on how best to introduce these animals to the internet audience that may know how they exist in The Public’s space and those that do not. They quickly became beloved by The Public’s social media audience. Many posts featuring the raccoons were calls to some form of audience engagement, a strategy that was viewed as successful by the high volume of comments as compared to other non-raccoon posts.
Role - Social Media Strategist, Co-Social Media Manager
The Public Theater - The Return of Free Shakespeare In The Park
After over 12 months of live performance being paused due to the COVID-19 pandemic, Miranda led the digital team when The Public Theater made its triumphant return to The Delacorte Theater.
Role - Social Media Strategist, Digital Content Producer, Co-Social Media Manager
The Public Theater - SUFFS
When Miranda first heard a draft of Shaina Taub’s SUFFS in 2019, her brain began a two and a half year journey of research, strategy, and dreaming about how to present this show in the digital space. She organized the largest ever internal photoshoot in Public Theater history and wrote copy to go with production video that led to the content being in the top 10 highest viewed Instagram reels the brand has produced. She also piloted the institution’s first ever Social Media Influencer campaign for this production.
Role - Social Strategist, Content Producer, Co-Social Media Manager
The Public Theater - Public Works’ HERCULES
Miranda had the honor of working on the stage premiere of Disney’s Hercules in the summer of 2019. This show broke multiple content records on Instagram for most video views of all time and highest Instagram engagement amount of all time in The Public’s history.
Role - Social Media Manager